A full market appraisal was commissioned by Historic Scotland and provided by Jura Consultants. The report identified visitor numbers by comparing attractions and competition and provided a financial appraisal to ensure that the garden can be sustained as a viable operation and well-maintained site. Cowden will be an important additional visitor attraction in Central Scotland, attracting both local people and visitors from much further afield, significantly adding to the economy of the area. There is also considerable opportunity to deliver outreach, learning and training benefits to inspire and inform visitors.
Local market: 280,000 within a 30 minute drive of the garden
Day trip market: 3,000,000 within a 90 minute drive of the garden
Education market: 24 local schools